The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. “We are getting calls from people we have never worked with before because their usual distributors have run out. “It seems like White Claw did not properly gauge the demand because a lot of companies are having issues keeping it in stock,” he said. While other companies, including Smirnoff and Corona, now sell their own varieties of the drink, White Claw is the most popular. The drink is so popular some bars and grocery stores are having trouble keeping it on the shelves, said Jason Barry of the New York alcohol distributor Big Blue Beer Company, which provides alcohol to more than 500 businesses in the city. Its sales have surged 320% from last year. There has been a 210% increase in spending on alcoholic sparkling water in general compared to last year, according to a Nielsen study of supermarkets and liquor stores, and White Claw is the top brand. It’s not just a drink – it’s a lifestyle, fans say.
Fervor for the seltzer, which sports the tagline “Made pure”, has resulted in memes, T-shirts, tattoos and viral videos. Colorful cans are popping up on beaches and picnics and barbecues. The alcoholic sparkling water is selling out at bars and grocery stores across the US.
More on The Claw can be found online at the website for this dating service.White Claw has become the obsession of the summer. Parvanehgohar politely added: “We don’t want you to drink alone this summer, we encourage everyone to join The Claw, have some drinks and see no flaws.” The more “Cheers” you engage in, the faster you accrue points.
The Claw is all about a casual night out and not intended to land you a new mother or ‘father-inCLAW.’” Usery joined in the fun as well: “You can meet potential matches by sending a ‘Cheers’ and possibly find your perfect ‘Clawmate!'”Ī bonus feature of the app will be the ability to unlock a variety of coupons for adult beverages based on a point accrual system. Parvanehgohar commented about those questions being part of a “proprietary algorithm” which aims to match you with “like-minded people through a grading scale.” He then delivered a bunch of optimistic seltzer-related puns: “The days of being TRULY disappointed with poor date locations and taking life too seriously are over. “Where do you prefer to go out and have fun?”.Users are then asked three key drinking-related questions: To create a profile on The Claw, app users pick their favorite drink flavor, as linked to predetermined key personality traits. We then realized other friends were playing the same guessing game and immediately recognized an opportunity to create a dating app disguised as a drinking app around your preferred adult beverage.” Parvanehgohar continued by saying, “In the beginning, we created a fun drinking game out of guessing someone’s flavor preference when we were out with a group. Usery explained that, “we began noticing a correlation between a person’s White Claw flavor preference and what it said about their personality.” 5 More holiday cocktail recipes for your parties!Ĭo-founders Usery and Vash Parvanehgohar said in a prepared statement that they were inspired to create The Claw in October 2019 while out with friends drinking White Claw.Porter’s flavored Whiskeys are the perfect addition to our holiday celebrations.Lay’s is celebrating the holidays by becoming a vodka.5 Holiday inspired sips under 5 minutes for you and yours!.Get your shakers ready, we have more holiday cocktail recipes!.